Every step of my career are inseparable from the motherland (the Communist Party of China to celebrate the 100th anniversary · · motherland compatriots say in my heart (37))
In November 2020, CHEN Yan in Shanghai Expo site into the third.
November 2021, the second session of the International Tropical Industry Fair, CHEN Yan booth.
Respondents courtesy recently, Fiji Noni Tea Co., Ltd. Chairman Chen Can the word "China trip" full to the brim.
From the 17th China International SME Fair, the Fourth China International Import Expo, to the second session of the International Tropical Industry Fair, he was running in between the cities of Guangzhou and Shanghai.
No product, signing a contract, make friends …… CHEN Yan kept busy and rewarding. From the introduction of Chinese tea technology business in a foreign country, to establish itself in China market access to development opportunities to review the history along the way, CHEN Yan sincerely lamented: "Every step in my career are inseparable from the motherland!" The following is the readme. Chinese tea stimulate entrepreneurial inspiration is my ancestral home in Dongguan, Guangdong. In 2009, I first came to Fiji.
In this beautiful island nation in the South Pacific, I met a tropical fruit called noni fruit, the locals say that it has medical value, rich in nutrients.
I suddenly became interested.
When home, I like tea, tea also has done some research.
Noni leaf tea can make it? I sprouted the idea. I contacted a number of laboratory testing and found that Noni leaves also have high nutritional value.
In 2013, I started trying to develop Nori tea.
China is the hometown of tea, the first country in the world, cultivated tea trees and countries using tea.
The Chinese tea culture is long and has a mature and complete tea technique.
To make tea, you have to find technical talents from China.
So, I hired a professional tea teacher from China to develop a new fermentation technology and cultivation of Nori.
After a trial, Norili officially came out in 2017. Chinese tea technology and the tropical fruit of the South Pacific, this has collided with the magical spark.
Once, Nori Tea was welcomed by the local people. They were sold in Fiji’s major duty-free shops and five-star hotels. They were also given by the Fiji government to other national leaders. From Nori Tea, the company’s product chain gradually extension.
Today, we have developed a series of derivative products such as Nori juice, dried fruit, essential oil soap, gradually stabilizing his heel, has a certain brand awareness in the domestic and foreign market. I have never forgotten the starting point of your own career. Chinese tea has inspired my entrepreneurial inspiration. While deliberate the company’s products, I have focused on introducing China’s tea culture to overseas people.
Now, we are committed to creating a tea culture experience in Fiji, but also introduce Fiji’s Nori Tea, will introduce China’s rich tea variety and long tea history, not only set the free tea link, but also visit the visitors personally experience Tea, cooking tea, let more foreign friends know, love Chinese tea. In the Chinese market, there is an unlimited opportunity for 2020. The new crown pneumonia epidemic is sudden, and the company’s production and sales have been impacted.
How to get the difficulty? The 3rd China International Import Expo is as scheduled, and I opened the window of the 上海水磨休闲会所 opportunity.
In April last year, Nori tea has been sold in the Chinese market, but the scale is not large.
A few months later, I came to Shanghai with a variety of products of the company, and I first "tack card" into the Expo.
It is an unforgettable experience. Every day, hundreds of customers come to the company’s booth consultation, and finally reach 5 cooperation intentional agreements, and signed millions of dollars orders, far more than my expectations.
More surprisingly, after participating in the third year, the company has increased by 6 times in the Chinese market.
This makes me deeply feel the huge influence of the Expo and the vitality of the Chinese market. We decided to expand the area of ??Fiji to grow Nori fruit and did not hesitate to sign up for the 上海水磨会所哪里好点 fourth year. At this year, we have signed a cooperation memorandum with many domestic companies, and establish a long-term cooperative relationship with a biotech company in Hainan, and once again, it will return from the Expo.
For the majority of foreign companies including Chinese business companies, the Expo is not only the best stage of displaying the company’s latest products, but also an important platform for exchange cooperation between enterprises. We have the opportunity to recognize peers from all over the world and share the future development direction.
Two trips to the Expo, let me benefit more, and let me further strengthen the company’s development ideas: diversified research and development quality products, further explore the Chinese market. At present, we have carried out relevant scientific research cooperation with Hainan University College, and the Cooperation Program is in the Chinese Tropical Agricultural Sciences.
In addition, we also reached a cooperation agreement with a cosmetics enterprise in Hunan, which plans to develop, producing mask, shampoo, etc. in Nori fruit leaves as raw materials.
Hainan is an opportunity of the opportunity of the opportunity, not only a tropical climate with Fiji, but also has an attractive trade-off policy benefits, which is undoubtedly a great favorable situation for the research and development and production of Nori fruit.
We plan to establish R & D centers and warehousing and processing bases in Hainan, in order faster, better completion of orders in the Chinese market, while radiating Southeast Asian market, and taking the foundation for the company’s next step.
In order to promote Sino-Fi-Fi cooperation, in many island countries in the Pacific Ocean, Fiji is one of the earliest and China.
China aid Fiji’s grassroots technology project benefits and the local people have become a model of Midi agricultural cooperation.
In November 2018, China has signed a memorandum of understanding of "all the way" cooperation with Fiji. As a Chinese business in Fiji, I am in full swing for these collaboration, and I am full of expectations for the future.
At present, China accelerates the construction of new development patches that have been promoted by domestic circulation, and the domestic international double cycle has been implemented, and high levels have been implemented, and the economy is promoted to high quality development. In the future, China’s 14 billion population and the powerful consumption market advantage in the 400 million middle class will bring opportunities to the development of the recovery of the world economy. As an overseas Chinese business, we have a good time to grasp the historical opportunities, contribute more "overseas Chinese" for Chinese and foreign economic exchanges.
Not long ago, I participated in the 2nd China International Tropical Industry Expo in Guangzhou. This exhibition uses "health and scientific consumption" as the theme, from all over the country of corporate representatives, scholarous people exchange new products, new technologies, new technologies, Bring me a lot of thinking.
In the 5th year of next year, we will definitely participate in, and further expand the company’s booth area. The initial plan is that in addition to Nori fruit related products, we will bring more Fiji agricultural products, and arrange cultural elements with the characteristics of the South Pacific Island countries in the exhibition hall, and promote cultural exchanges while promoting business cooperation.
In addition, we plan to establish a research institute for tropical crops in Fiji to study the likelihood of industrialization in the local agricultural products, and actively bring more high quality agricultural products to the Chinese market. Now, China’s domestic e-commerce industry has developed rapidly.
In this regard, our company is also actively layout, on the one hand, and the platform anchor cooperates. On the other hand, we have also trained "belt people" within the enterprise. I hope to continue to expand the Chinese market, driving Fiji’s outstanding talents to work in promoting Fi Friendship cooperation does the same power. (Reporter Li Jiabao) "People’s Daily Overseas Edition" (06th edition, December 02, 2021) Editor: Zhang Qingjin, Liu Sui.